Russell’s Ramblings

Those who do not hear the music might think the dancer mad

Shop the Lake

Logo 1 buy localThe Lake Norman Chamber of Commerce  is using print, cable, and the Internet to promote a Buy Local campaign aimed at getting local residents to shop for their retail and service needs here in the lake region before traveling elsewhere.  The Chamber has partnered with MI Connections, a regional video services provider, along with Buy Local Directories and LKNSavings.com to create an awareness of the goods and services available in this market at a competitive price. 

The Lake Norman Chamber is a natural conduit to connect consumers and sellers in our region.   The campaign is aimed at providing our members with affordable marketing strategies, while giving the consumer the opportunity to purchase their service or retail item from a neighbor you can trust – a business who offers convenience, good service and price, and someone who is providing jobs to local residents, contributing to the local tax base and stimulating the local economy. When that happens, we all win.

Residents can go to LKNSavings.com for “hot deals” and additional savings on retail goods and services. There is also a Business to Business section which allows participating Chamber Members to enjoy further savings.  In addition, the Chamber has a cable ad campaign reaching 15,500 households, restaurants, and businesses with MI Connection which began this past January   In a partnership with the cable provider, for an investment of $1,100, Chamber members receive exposure on 39 cable networks which includes the production cost of the commercial.Logo 2 MI Connection logo

Most recently, the Chamber partnered with Buy Local Directories to offer a cooperative print ad magazine for locally owned businesses.  Buy Local Directories was formed in February and currently publishes the Buy Local Mooresville magazine in support of the Mooresville-South Iredell Chamber. The “Buy Local” Lake Norman ad magazine will be published monthly and mailed to 15,000 North Mecklenburg single family homeowners and businesses. Special reduced ad rates are offered to Chamber members.

One of the benefits of this campaign is residents have the opportunity to learn more about local businesses or maybe even find a “hidden gem” located right in our region that you have never noticed before.   “Have you ever driven by a local store and wondered what it had to offer — but then never quite found the time to check it out? When you think of dining out do you forget to consider your hometown choices first?   The fact is we have some of the best retail shopping, restaurants, and business services in the Charlotte region right here in our lake community.  When you make that next purchase – “Buy Local” and support your neighbor!

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June 19, 2009 - Posted by | Chamber of Commerce | , , ,

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