Keep Pedaling

The following article was written exclusively for “The Flame” – a product of Collaborative Solutions Group. To read all of the articles, visit: https://courses.collaborativesolutionsgroup.com/flame-2020-vol-5

Last fall, Collaborative Business Solutions hosted a two-day Leadership Mastery Summit in Huntersville.  Just over a dozen speakers shared their unique stories motivating and enlightening those who could join the summit virtually.

While I was excited to be one of the speakers on day two of the event, perhaps a bigger thrill was sharing the stage with some of the nation’s outstanding motivational speakers.  Among them was Nate Salley, former Ohio State National Champion Safety who played for the Carolina Panthers from 2006-2009.

Nate Salley, former Ohio State Buckeye National Champion and Carolina Panther Safety, speaks at The Leadership Master Summit last month. Photo Courtesy Sarah Mitchell, CPP, Sarah Lynn Studio

Nate now speaks to groups with his company Audible Coaching and Consulting. As a huge College Football fan, I remembered Nate from his playing days with the Ohio State Buckeyes and enjoyed watching him on Sunday afternoons with our Carolina Panthers.

Salley’s program entitled, “Three Steps to Walking in Your Purpose,” spoke about the challenges’ individuals face as they define their purpose in life. As I write this column, perhaps no time in our career have we faced greater challenges than those presented by this COVID-19 pandemic – Challenges to our health, to our business, and to our relationships.

If the virus we battle were not enough, we are dealing too with the issues related to diversity and inclusion. The death of George Floyd a few months ago, at the hands of  the Minneapolis Police, has become a “Tipping Point” for African Americans as we all begin a much-needed dialogue about race in America.

I listened intently as Nate began discussing the life lessons he shared with his own son. Pausing to look around the room, Nate beamed as he discussed how he taught his son how to ride a bike. He shared how he held him firmly on the seat of the new bike and promised he would be right there to keep him from harm.  As his son started pedaling, and panicked, realizing he was easing out of his father’s arms.  Nate assured him, “He would be there…keep pedaling and even if you fall, I  will get you back up.”

I could not help but think back on my first experience on a bike.  While many others in my neighborhood began with training wheels, my dad simply started me off on a hill, and like Nate, urged me to keep pedaling!

For weeks, whenever I wanted to stop the bike, I simply guided it into bushes, up against a tree, or simply fell off before one of the other kids asked why I simply didn’t use the brakes?

“What’s a brake?” I asked back.

No one ever told me how to slow down, stop or dismount.  Simply watch where you are going, pay attention to cars and the people around you, and keep pedaling.

Both Nate and my dad had similar advice – Whether on a bike or in life, you will fall and some of those falls will hurt a little more than others. But you always get back up and keep pedaling.

As Nate Salley was wrapping up his talk, he reminded everyone that pain had its purpose.  Even this pandemic we are experiencing will provide us new opportunities as we adapt, grow, and learn from the challenges we face.

As I thought about those lessons my dad imparted on me, Nate turned, and his eyes met mine. It was as if he was reading my thoughts when he paused, smiled, and talked about “Legacy.” The Legacy we leave is not all the toys we have, wealth we have amassed, or places we have traveled – it’s the impact we have on others and the difference we have made in their lives.

There will be days when you feel you have given it everything you have. Perhaps a day when you have stumbled or fallen. That is when, as Nate reminded us all, you remember your “why” – your unique purpose… and keep on pedaling.

W.E. “Bill” Russell, CCE, IOM

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The Flame

I do not want to go softly into the night;

Instead, I would like to be thoroughly used up when I am done.

To burn as brightly as possible until that last flicker of light –

Leaving nothing but the memory, I gave no ground.

No sanctuary to the dark,

Providing a light to others…

a steady guide to show the well worn path

in the twilight of life.

The Ghost of Yesterday

The ghosts of my yesterday’s haunt me,

They call out in the darkness,

Whispering softly in the cool night’s air.

Beckoning me back to the memories of my mind,

Silent sentinels guarding the door to those thoughts –

Which still remain, unspoken friend to my soul.

You can never know, the secrets they hold.

Finding Light in the Darkness

The following article was written expressly for the May issue of Flame. To read articles written by other Lake Norman Business and Community Leaders visit:  https://bit.ly/2zxxktD

To paraphrase Winston Churchill, “In every individual’s life, comes that special moment when he or she will be called upon to do something great, and what a tragedy it would be, if at that moment, they were unprepared for the task.”

G Russell May Flame
Granddaddy Russell working in his garden.

Growing up as a boy, I would spend weekends with my grandparents.  On a Saturday night after supper, Granddaddy Russell and I would sit on the backdoor steps where he would polish his shoes.  He always wanted to look his best for Church the next morning.

I still recall one evening when he asked, “Billy, have you got those shoes shined up for church tomorrow?”  I recall answering that my shoes were still shined from the week before.

Not one to be deterred, Granddaddy examined my shoes, gave me a stern look, and simply handed me the brush and polish.  Granddaddy would sometimes spit on his shoes as he polished them to bring them to a high luster. And I would spit on my shoes as well, because that’s what granddaddy did.

Afterwards we would retire to the dining room table to do our “lessons.”  That’s what he called reading and studying the bible passages we would review the next day in Sunday School.  I would have much rather watched television, but granddaddy said we had to study for church.  “But why do we have to read all that?” I would ask.  “We’ll be reading it again tomorrow.”  He would point out.  “You need to be prepared.”

As I write this column, we are three weeks into a “Stay at Home” order imposed by Mecklenburg Country and the State as we wrestle with the physical and economic impact of the Coronavirus pandemic. The illness has already claimed thousands of lives here in America and could rage on for weeks to come.

I am not sure anyone in the world foresaw the severity of this outbreak and there is no question our federal and state agencies were unprepared. As grave as this issue may be, I do believe we can emerge from it a much better community and nation.

Few of us will ever face a crisis as dire as this event unfolding before us. While the community, country and world are filled with anxiety and fear, there are many who are emerging as leaders. Not just the healthcare workers and first responders on the front lines, but everyday Americans looking to lend a helping hand. Whether it’s as simple as donating to a cause or delivering food and other essentials to those in need, our community is pulling together!

This temporary pause also gives each of us time to reflect on what is important not only in our business but in our personal lives. Each of us can use this time to reprioritize goals and set new objectives.  A great many of us have discovered new technologies to communicate with clients and friends which we not have previously utilized.

But the biggest opportunity may be the opportunity to be the person you can be after the pandemic and not the person you were going to be.

As a little boy, I could not have imagined that a virus could single handedly stop the American economy and hold our nation hostage. But perhaps this is the moment in time Sir Winston Churchill spoke about. An opportunity when we are called upon to be our absolute best – and a time when we dare not fail in that task.

W.E. “Bill” Russell, CCE, IOM
President & CEO
Lake Norman Chamber of Commerce

God Bless You Mrs Trumbell

The following column was written for a special publication called Flame. The contributors to this monthly online publication are business leaders and coaches in the Lake Norman region. I am fortunate to be a contributor.  Below is my column about a woman who used Faith to influence my life – Mrs Trumbell, a Bible Teacher who visited Finley Road Elementary School in Rock Hill, SC when I was a little boy. This article was written Pre-Pandemic.

A couple of weeks ago, the Lake Norman Chamber of Commerce hosted a luncheon which was keynoted by Mark Johnson, North Carolina’s Superintendent of Public Instruction. He shared what our public schools are doing to get students “Career Ready” as they look at two- or four-year institutions. According to Mark, some students are pursuing apprenticeship programs, while others may elect to go straight into the workforce.   The Chamber also used the luncheon to recognize three Lake Norman teachers as the Outstanding Educators of the Year.

Mark Johnson
Mark Johnson, N.C. Superintendent of Public Instruction speaks to Lake Norman Chamber members on what teachers are doing to get today’s students “Career Ready.” Photo by John McHugh, Ocaid Photography

As we sat at our tables during lunch, invariably the subject of “Which teacher influenced you the most came up.” I listened intently as several business owners and managers shared their stories, recalling fondly, how this special instructor significantly touched their life.

Leaving the luncheon, someone stopped to ask me, “Was there a special teacher in my life?”  To be sure, there are quite a few memorable mentors who have made an indelible impression. But the individual who comes to mind was not an educator in the conventional sense. She wasn’t paid to do her job, yet she had one of the most fulfilling roles any teacher was ever provided.

When I was in third grade, a retired lady would visit our elementary school once a month.  She would hand out little red Bibles to the children and spend half an hour telling Bible stories.  Our parents had to sign an approval form before we could attend her story telling sessions.  Those who did not want to participate could go to the back of the room and take a nap or play with some of the games and puzzles kept there.  However, many of us chose to listen to Mrs. Trumbell’s stories of David and Goliath and King Solomon’s Mighty Temple.

Today, fifty years later, children do not have the choice between taking a nap and Bible stories.  Religious displays have been banned in public buildings and on municipal grounds. As we approach the Easter Season, you are not likely to see offensive crosses to some in a retail store, but there will be bags of candy and plenty of baskets for the Easter Bunny.

Prayer in school, invocations at sporting events, and references to the Ten Commandments are being challenged by the ACLU and those who are offended at the thought of religion threatening their freedoms.  Separation of church and state is their battle cry.

A few weeks ago, I attended a meeting in which the discussion centered on the declining work ethic in today’s employees.  The Internet is filled with marketing campaigns by major retailers with strong sexual images targeting millennials and we continue to read heartbreaking stories committed against children by their parents.

The state of our workforce, our families, and our communities tell me that people like Mrs. Trumbell are sorely missed.  I agree you cannot legislate morality. However, we as parents, community leaders, and volunteers can work with children and help them understand and appreciate simple values.  The education the children receive at home, through the examples set by parents, are stronger than any instruction they can receive at school.

An issue I am very concerned about is the very bitter, divisive way we treat each other in social media.  Friends, coworkers, and family members are using adjectives such as racist, sexist or perhaps just ignorant, if someone dare disagree on political policies or candidates.  Perhaps a greater concern for me personally, is what impact does that have on our children – the generation which will succeed us tomorrow?

The students educated today are the business and community leaders of tomorrow.  I applaud our elected leadership who insist God still has a place in our society.  To whom we pray is less important than the fact we should pause each day and give thanks for the blessings from above. We are all so fortunate to live in a nation founded on strong principles and paid for by the blood, toil, and sweat of the generations who came before us.  We should never forget the sacrifices made by so many so that we could enjoy the privileges we have today.  And let us pause and give thanks for these blessings, while America still has a prayer.

W.E. “Bill” Russell CCE, IOM

President & CEO

Lake Norman Chamber of Commerce

 

 

A Fighting Chance

Scarlett
Scarlett and Mike LaPierre.

Last month, business, community, and elected leaders gathered along with health care officials at the opening of Atrium Health Levine Children’s Pediatric Emergency Room at Lake Norman. The new facility located at exit 25 in Huntersville is a 24/7 emergency room specifically trained in caring for children.

The highlight of the morning was hearing from the parent of a young baby who was evidence of a death-defying miracle – Scarlett LaPierre. Mike LaPierre, the general manager of Skybrook Golf Club in Huntersville, shared how Scarlett was delivered by a C-section at 26 weeks, weighing less than a pound and a half. Two weeks after her premature birth, Scarlett developed a massive clot inside her heart.

Fortunately, the doctors at Levine Children’s Hospital had advanced knowledge of a treatment that few babies in the world had ever been exposed. A new drug had recently been developed called “TPA” which busted the clot but not without concerns of side effects which threatened her life.

The parents Mike and Tracey LaPierre had been prepared to say goodbye to their precious little girl named after Scarlett O’Hara from “Gone with the Wind”. Much like the character for whom she was named, little Scarlett was a fighter and survived the ordeal.

Mike LaPierre credited the team at Levine for both finding and treating the clot. There had only been 10 similar documented cases published worldwide, so the odds had been heavily stacked against her. Had it not been for the outstanding physicians and resources of Levine, little Scarlett would have been another statistic.  Instead, she is a miracle growing healthier each day.

Listening to Scarlett’s story, I thought about a visit I took to the Neonatal Intensive Care Unit at the Medical University at South Carolina in 1993.  I had recently been asked to take part in the Blue-Ribbon Commission Partnership with the March of Dimes.  The commission was an effort by the healthcare advocate to engage national civic organizations in their fight against birth defects.

I was 34 at the time and chairman of the board of the largest young people’s service organization in the country – the United States Junior Chamber. We toured several wings of the hospital before one of the physicians took me down a darkened corridor. There to the right and left were rows and rows of incubators with little premature babies who could have easily fit in the palm of your hand. I was told many of these babies were “crack babies” born to mothers addicted to cocaine. Others were the result of alcohol, heroin or other narcotics.

I stood at the glass and looked down at one of the babies. Bright pink, this little “preemie’s” eyes were closed tightly as they fought for each labored breath. I remember asking naively about the parents as the female physician looked at me, paused, and carefully chose her words which have haunted me since.

“In most cases these little babies are born to young mothers exposed to drugs such as barbiturates or heroin,” she replied. I asked what would become of them? The young physician looked away and then turned to me and replied, “Most will not likely survive the week. Those that do, may have cognitive or developmental issues.”

I didn’t dare ask another question. Instead, l looked back down, focusing on the little baby whose chest rose slowly up and down. His fingers were clenched tightly and every soften, seemed to take a wild swing through the air.

Today, we are so fortunate to have a facility like Levine Children’s hospital here at the lake. As a community, we are blessed to have outstanding providers like Atrium, Novant, and Lake Norman Regional Medical to take care of our employees, families, and children.

Listening to Mike Lapierre who held baby Scarlett tight in his arms, I couldn’t help but think of that young “preemie” almost three decades ago.

No child should be left alone in the darkness of that room, with no one to love and no one to love them back. It is important we educate young expectant mothers on lifestyle decisions and as importantly, we as a community need to invest in our healthcare, making sure each child has that fighting chance. It’s a fight we can win together and a fight we dare not lose.

Bill Russell

My Guiding Light – Wishing you all a very Merry Christmas!

ChristmasThe Christmas season has always been my favorite part of the year. I cherish time spent with close friends and family and love all of the festivities and holiday decor that it brings. For many of us, this is the time to pause our hectic schedules and remember the true meaning of Christmas, and also reflect upon the past as we look to the future.

The past 11 months have been very challenging for me. I lost my father very suddenly in January. Dad wasn’t just a parent. He was my guiding star, my mentor, my confidant and the person I have strived most to emulate in my professional and civic career. Certainly, my Mom played a critical role in my life raising my brother, sister and me. She purchased most of our clothes if she didn’t make them herself. Then she stitched them back together when we wore them out.

Mom nursed us when we were sick, comforted us when we were in distress, and loved on us even when we were bad. (Okay, mostly it was me who was bad!) And while I love my Mom to the moon and back, I was always a daddy’s boy. I admired how involved he was in our community. As a kid, I was so proud watching him play ball, stand up and give a talk in front of the church, and when called upon – serve as the president or chairman of so many different local civic groups.

Later in life, when I led some of the same organizations that my Father guided in prior years, he counseled me. Perhaps his greatest advice when I was faced with several controversial decisions was, “Do the right thing no matter how unpopular it may be. Don’t make a decision in the moment because you’re going to remember it for a lifetime.” He also shared, “We do not choose when we set an example!”

Dad was never an executive with a chamber of commerce, though he was involved with the Rock Hill Chamber. But he recognized how much I enjoyed civic service and encouraged me to pursue a career in association management. This year marks 27 years at the helm of a chamber of commerce helping businesses grow and prosper while making it a great community to live, work, and play.

The hardest thing this year has been going through the boxes and boxes of personal papers, mementos, pictures, and notes at our family farm. I thought I was a pack rat until I started going through Dad’s closets and storage areas and emptying the attic at his home. Among the many letters and papers I found was a copy of a note he wrote to my brother’s daughter who was joining the church. In the letter he cited two guiding principles he relied on. One was a scripture verse from the New Testament, Matthew 5 Chapter 16; “Let your light so shine before men, that they may see your good works, and glorify your Father which is in heaven.”Tree 3

The other was a line from the Jaycee Creed: “Service to humanity is the best work of life.” As I continued to read the letter, tears welled up in my eyes as I could hear his voice. The cadence of his words spoke boldly of his thoughts. The thoughts speaking to intention, and the intentions which were louder than the words. As I set the box of letters aside, I thought about how Dad’s life was a candle which burned brightly against the darkness. Before his flame flickered out too soon at the age of 81, he completed a lifetime of work, and left his community much better than he found it.

It was late as I finished for the night. I walked outside on the back deck and looked up at the twinkling stars.  The moon was full, and I peered across the pasture to the old ragged barn silhouetted against the horizon.

I couldn’t help but think in this Christmas Season what those travelers from the East thought two thousand years ago as they followed their star. Those three wise men who left behind their life and followed the light. The journey they made and the legacy we remember.

As I stood in the crisp country air, I heard the sound of a young calf piercing the darkness and felt a warm rush against the nighttime chill. It was as if my Grandmother was throwing a shawl around my shoulder to keep me warm….as she had many times when I was a child. In that moment, I could feel the love that surrounded me and the lessons that Dad left. Among them,  “It’s not just about the destination we seek but the journey along the way … and the many lives we touch getting there.”

In this holiest of seasons, I wish each and every one of you a Merry Christmas and a Happy New Year!

Bill Russell

A Promise to Keep

Bill on Dynamite
Bill Jr. on Dynamite with William E Russell Sr. – 1966

When I was just a young boy, I would ride my little pony from my Grandparent’s house to my Great-Grandfather’s home. The small white house sat perched high on a hill overlooking the lush pastureland where cattle grazed lazily on those warm summer days.

Great-Granddaddy Adkins would always give me with one piece of “Bazooka Joe Bubble Gum” for the pony ride over to see him. It hardly seems now that such a small token was incentive enough for a little boy, but at the time, it was a coveted treasure and well worth the ride. When he passed away in 1966, the old home which had served our family so well, stood vacant, a silent sentinel guarding the memories of lives lived well.

I found out some time later that the old farm house, which initially had been a log cabin held together by timber and mud, had gone back many generations. It had been deeded to my ancestors during the time of King George of England.

Unfortunately, after Granddaddy Adkin’s death, the proud old manor fell into disrepair and eventually time and mother nature took their toll. The roof sagged, its once sturdy walls collapsed, and a few decades ago it was torn down before the cattle, or worse, a family member or hunter, was hurt venturing into the failing structure.  A house which welcomed back Revolutionary and Civil War Veterans, providing a warm shelter and home for my family for generations, lost its battle against time.

Many Lake Norman Chamber of Commerce Members may not know of the Chamber’s commitment to our historical and cultural past. In 1997, I was contacted by Reverend Jeff Lowrance about joining the Board of The Hugh Torance House and Store in Huntersville.  Rev. Lowrance knew of my passion for history and the store is the oldest standing attraction of such designation in North Carolina.  It also has special interest to me, given its historical place in regional commerce and trade in Mecklenburg County, and specifically Lake Norman.

I have served as President and chaired the Hugh Torance Board since 2007 and all 23 of the Chamber’s Leadership Lake Norman classes have toured the local treasure as has our Junior Leadership program. In addition, the Chamber’s Young Professionals organization recently conducted a very successful fundraiser for the repairs of the House & Store. The Huntersville Town Board has also generously supported efforts to preserve this precious piece of our history and a Grant submission is being reviewed by Lowes Company.

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Bill Russell leads a tour of the Hugh Torance House and Store to Leadership Lake Norman participants.

Mark Twain once said, “We can’t know where we’re going until we know where we’ve been!” While our Chamber is not only committed to the economic well being of our community and region – we will continue to work to enhance our quality of life and protect the cultural and historical past which has made the Lake Norman region a great place to live, work, and visit!

I have watched a piece of my own family history return to the dust from which it came.  It is important that we do not let a true community treasure like the Hugh Torance House & Store meet the same fate. If we do not owe it to the people who settled here, then it is certainly a responsibility we have to the generation who will inherit our community and region next. A debt to our past and a promise to keep for our future!

Bill Russell

A Life Well Lived

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William E Russell Jr and William E. Russell Sr at the Panthers Game

One month ago, I lost my father to cancer. Daddy was much more than a dad. He was my mentor, my confidante, my supporter, my best friend and the inspiration for much of what I have done in my life. My mom has also been a guiding influence and I love her dearly. But as Lewis Grizzard put it best, “My daddy was a pistol and I’m a son of a gun.”

If you’ve been a Chamber Member for a while, you may have read the countless articles and columns I have written about my father and grandfather and the lessons I learned growing up on our family farm. The house and the halls where my father and his father roamed, along with the pastures they trod, and the rich soil we turned in the garden together, hold special memories for me.

My dad, a lifelong member of Bethesda Presbyterian Church, was an Ordained Elder of the church, and served as Clerk of Session. It surprised me when I learned that he did not want a church funeral. Instead, he requested a small graveside service and a visitation of just family and close friends upon his passing.

While my Dad spent much of his lifetime committed to civic service, with years of dedication to the Red Cross, Kiwanis, Jaycees, Little League and other community activities, deep down he was simply a quiet man and was not one for show.  That’s one quality I’ve yet to learn from daddy. I have always struggled with the “humility thing” and since I was young, I kind of thought the world may indeed revolve around me.

Daddy would have been taken aback by the hundreds of people who crammed into Greene’s Funeral Home in Rock Hill on that mournful Saturday afternoon. Jaycee friends from across the state drove hours to visit with our family, and to share in our moment of reflection on the life that had impacted so many in 81 years.

In addition to the family and friends, more than 50 Lake Norman Chamber members also drove down to South Carolina for my father’s funeral. Some were former or current chamber board leadership, others were long time chamber members, and many were Lake Norman neighbors I’ve been lucky enough to meet and call friends. A few never met him, yet they all gave up their Saturday and drove for several hours through the challenges of I-77 for one reason – to show they cared. And to each you who were there on the saddest day of my life, your presence was a comfort that I will never forget.Pic A Dad

I’ve often been asked what makes the Lake Norman Chamber different from any other Chamber. The answer for me has always been simple – We are a family.  We encourage each other when we need inspiration and we’re there for each other when times are tough. And we celebrate together. This month we added to our family at the Chamber with the addition of Sylvia Spury who many may know from her 18 years of service with the Mooresville South Iredell Chamber. She has 20 years of Chamber experience and we are so lucky to have her on our team.

The past month has been one of tremendous difficulty for me personally due to the loss of my father. The announcement that Sylvia had been selected as the new Executive Vice President caused some to wonder if I had left the chamber or was retiring to our family farm. But the reality is we hired Sylvia to complement our chamber leadership team and we are very excited to have her on our staff.  She brings new ideas, vision, and synergy to our organization.  We’ve also just unveiled a new chamber website which will allow us to unleash unbridled opportunities when it comes to marketing and promoting our chamber membership.

At the end of the graveside service, after most had driven the long road home, a close friend shared a conversation that she’d had with a previous chamber board chairman. When she thanked Bob McIntosh and his wife Ann for coming to support us that day, Bob simply said, “It’s all about family. We show up because it matters. It’s what we do.”

I am grateful that the Lord gave me a great father to learn from and love.  While his saddle may now be empty, his presence in my life still fills my heart and lifts my soul, as so many of you have also done this past month.

The words Bob McIntosh conveyed that afternoon embody why I have spent 23 years at this Chamber of Commerce. We’re family here at Lake Norman. That is and will always be the difference. We do the things we do because it matters. It’s what we do.

Bill Russell, Jr.

Lessons from the Sea

I was recently lucky enough to be invited to visit a friend in “Sunny” Florida. It was a wonderful short break and a chance to relax a little before jumping head first into the Chamber’s planning which takes place as we prepare for a new year of events and programming for our busy business organization.

As I strolled past the million dollar yachts in Fort Lauderdale, tucked in between was a small boat and a weathered old sailor, straightening his rig on a vessel that had certainly seen its share of adventures. This aged wooden structure stood in stark contrast to the large, sleek ships and their capable young crews. I couldn’t help but think that the old ship, like the captain that manned her, was winding down her years of service.

The Old Man and the Sea Ernest HemingwayAs I ventured up the road by the canal, I stopped by a little tavern and I ordered a beverage taking in the sun which glistened bright orange on the water. I’m not sure why, but my mind kept wandering back to the aged sailor who reminded me so much of Santiago from Ernest Hemingway’s, The Old Man and the Sea.  For those who may not recall the Pulitzer Prize winning book, its release launched Hemingway’s career and also won the renowned Author a Nobel Prize for Literature.

The book tells the story of an aging sailor whose most productive fishing days may have passed him by. He takes his boat out every day but the big catch always seems to elude him. Many of the town’s fishermen fear he is simply bad luck. Santiago though is persistent and eventually lands the elusive Marlin that he straps to his small raft. Unfortunately, on the way back to the village shore, sharks eat at the carcass of the giant Marlin.  Santiago fends them off, preserving his life, but losing the coveted trophy he had worked so tirelessly to attain.

Santiago reminds me of many of the entrepreneurs here at the Lake region. They launch their boat in search of their own Moby Dick. Equipped with a sense of optimism, persistence, a fishing pole and their own jar of Tartar Sauce, convinced if they work hard enough, they’ll land that big fish one day.

Some of us head into this New Year on a high note. Perhaps in 2018, you finally turned the corner and enjoyed the success you had hoped to achieve. Maybe you came up a little short, but you know that Marlin is just off the shore and you can pull him in with a little bit of luck and persistence this coming year.

Successful entrepreneurs cannot begin to count their failures. They don’t reflect much on the ones that got away. Instead, they look at each challenge as a stepping stone to their eventual success.

As the afternoon was slipping away, I passed back by the dock where I saw the old sailor. I was just in time to see him under way one last time. The sun had almost set, burning bright orange on the water as his boat sliced quietly through the smooth sea. The old man turned his boat, making his way back into the waterway. One last venture before the day yielded to the twilight of the night. His gaze firmly fixed on the horizon and his elusive fish was perhaps just a catch away.

Bill Russell