Russell’s Ramblings

Those who do not hear the music might think the dancer mad

The Millennial Generation – Shaping the Marketplace and Workforce

millenials_splashQuickly taking their place in the workplace is a new generation of workers – The Millennials.  Born between 1977 and 1998, approximately 75 million Americans can be identified as a Millennial. This demographic, representing, one-third the total U.S. population in 2013, is changing the way companies brand products and having major impacts on management and marketing.

Recently I was listening to a program on one of the Charlotte radio stations as they interviewed an authority on the Millennial Generation.  Large food retailers such as McDonalds are already taking note of the buying power this generation represents. It was pointed out this group was much less likely to be swayed by traditional brands, instead relying on recommendations from close friends.

This generation is the first to have access to the Internet during their formative years.  They have grown up with the world at their fingertips in an age of instantaneous information.  They are also the generation that will shape our economy for the next few decades.

Millennials are not just connected via social networks, they value the role they play in the community.  A 2013 poll found that this group, also known as “Generation Y”, was more open minded than their parents on controversial topics and are very civic minded.

Last fall, the Chamber created the Lake Norman Young Professionals, a program specifically for young people ages 18 to 39 inclusively. The group is composed of chamber members or employees of chamber members who meet monthly to network, enrich their personal and leadership skills through informative programs, and work together on community projects.

They utilize Face Book and a website to organize meetings and provide an important resource as we engage this new generation into our local communities and the region.

2015 Chamber Chair Mike Russell, Terrii Manning - CPCC, Bill Russell - LKN Chamber, with Lauren Crawley, Katie Jones, and Marley Caddell from Belk dept Stores. —

2015 Chamber Chair Mike Russell, Terrii Manning – CPCC, Bill Russell – Lake Norman Chamber, with Lauren Crawley, Katie Jones, and Marley Caddell from Belk dept Stores. —

Last week, the Chamber examined the millennial generation more closely at a PowerLuncheon at River Run Country Club. Terri Manning, the Associate Vice President for Information Technology and Research Services at Central Piedmont Community College, led the discussion. The program was Presented by Belk Department Stores.

Manning spoke about the societal influences on generations as well as the strengths and talents of generations working today.  She pointed out that this is not your parent’s workforce as expectations have changed.  Perhaps the most important questions is how do we, as business owners, managers, and supervisors motivate and reward today’s new workforce?

Dr. Manning’s presentation is available by visiting the Chamber’s website.  You can find her PowerPoint here – Examining the Impact of the Millennial Generation.  You can also view this document from Dr. Manning – 14 Rules of the New Workplace That Millennials Need to Master.

No generation has been more influenced by technology and the computer than the millennials.  These new entrepreneurs are wired for success and very soon, if not already, America will feel the power of her young people.

Bill Russell


August 28, 2015 Posted by | Chamber of Commerce | , , , , , , , , | Leave a comment

Join the biggest social networking event on the links

Lake Norman Chamber’s Fall Captain’s Choice Classic – Oct 15th at River Run

Another year has passed and it is again time for the Lake Norman Chamber of Commerce Annual Golf Tournament.  This year is building up to be one of the best outings we have ever hosted.  We will be holding the tournament on October 15th at River Run Country Club and are expecting a full field of participants.  This private course is currently getting a make-over.  All of the greens are being replaced and the sand-traps and bunkers are being reshaped and worked over as well.  Renovations will be completed at the end of September so the course should be in outstanding shape for the tournament. 

It will again be a captain’s choice event with an 11 am shotgun start, but this year we have added multiple contests to give the players more opportunities to walk away with some great prizes.  “Our past tournaments have been great so this year we challenged ourselves to host a tournament that will be truly exceptional”, said Mike Russell Chairman of the Chamber Golf Tournament.  “We wanted to pack as much value as possible into this event and I think we’ve accomplished that.”  Some of the enhancements are a $20,000 Putting Contest, sponsored by Wells Fargo, and a $5,000 Chipping Contest, sponsored by BB&T Bank in Davidson.  This year every player will get a chance to participate in these contests for no additional charge.  There will also be two (2) Hole-in-one contests this year with the prizes being a trip to the 2013 ESPY Awards and a trip to the 2013 Masters.

Mike Russell

The Chamber has added all of these new prize opportunities and more to the event while lowering the player costs.  Individuals can register for $140 and foursomes are $560.  For this the players get a round of golf with cart, box lunch on the course and dinner after the round.  They also will receive a golf shirt complements of McIntosh Law Firm, 2 sleeves of golf balls courtesy of Piedmont Natural Gas and National Financial Services Group and a 3-day resort travel voucher without a timeshare presentation requirement valued at $600.

The value isn’t limited to just the players.  To recognize and thank each of the sponsors for helping us put this event together, every sponsor will receive a Pin Flag with their logo on it.  Sponsorships are still available.  To register as a player or become a sponsor, contact Brett Zabek ( at the Lake Norman Chamber.

September 5, 2012 Posted by | Uncategorized | , , , , , , , | Leave a comment